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Programme
Oct 2025
09
When
09 October 2025
Where
Warsaw, Poland
#NISWAW
Venue
Ujazdowski Castle
Practical Details
The News Impact Summit in Warsaw, in partnership with Google News Initiative, is a leading journalism event that explores AI as a strategic ally for producing high-quality journalism that keeps up with the newest technological developments while remaining focused on serving public interest.
While AI is influencing every sector, many professionals still lack practical insights into how to use it confidently and responsibly. For this reason, The Summit is designed as an opportunity to bring together ideas, experiences, and perspectives that demonstrate how AI can be a valuable and practical tool for journalism, while promoting integrity, transparency, and trust in European journalism.
The Summit is a fantastic opportunity for journalists and media professionals to convene in a space for dialogue, growth, and the development of their skills and professional outlook. Through curated panels, interactive workshops and case-driven sessions, the Summit will equip attendees with hands-on resources and fresh perspectives to embed AI in their editorial work.
What the Summit offers:
- Real-world best practices for enhancing reporting efficiency with AI tools
- Practical AI applications for audience engagement, research, investigation and storytelling support
- Clear ethical frameworks for responsible AI use in journalism
- Network opportunities with over 200 media professionals in the field of AI in journalism
Please note that the European Journalism Centre (EJC) is unable to provide visas, invitation letters, or stipends to cover travel and accommodation expenses for attendees.
Main photo by Lāsma Artmane on Unsplash
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Programme
Partial programme
Full programme and correct timing will follow soon
Registrations and welcome coffee
Opening remarks
By Magdalena Kotlarczyk, Vera Penêda
Using AI in your workflow: how to balance speed and accuracy
A practical discussion on how journalists can critically engage with AI: understanding when to use it, how to use it effectively, and why thoughtful integration matters.
By Clare Spencer
Investigating people behind the democratisation of deepfake abuse
How Bellingcat identified the admin of MrDeepFakes, once the world’s most notorious deepfake porn site and the global challenges that are posed by the ease of access to deepfake tools. The session also tackles why accountability for survivors of deepfake porn is so hard to achieve.
By George Katz
Panel discussion: The ethics of AI: How newsrooms are adjusting
How does AI affect traditional journalistic standards such as editorial independence, bias, fairness, transparency and human oversight, This panel looks at what responsible use actually looks like through white papers, established rules and real-world examples.
Moderator: Bernd Oswald
By Dariusz Jemielniak, Branislava Lovre
Breakout session #1
AI for Journalists: Unlocking deeper insights and streamlining investigations (workshop)
Explore how artificial intelligence can fundamentally enhance the work of journalists, from initial research to final fact-checking. We will dive deep into Gemini, Pinpoint, Notebook LM, powerful research tools that leverage AI technology to help journalists unlock hidden stories and explore and analyse large collections of documents.
By Natalia Zaba
Breakout session #1
- From typesetting to mindsetting: What AI really changes in newsrooms (Od łamania tekstu do łamania schematów - jak naprawdę działa AI w mediach)
Is AI replacing journalists? No. But it is transforming everything around them. In this talk, Aleksandra Rabenda will show how ZPR Group is using artificial intelligence – from content scoring, through automated audio and radio generation, to intelligent publishing management. Real implementations, real numbers, real insights.
Session in Polish
By Aleksandra Rabenda
Panel discussion: AI, editors and decision-making: an international perspective
Strategies for equipping journalists with AI literacy and integrating AI tools in newsrooms, along with guidance on how to navigate risks and ensure accountability when using AI
By Jakub Górnicki, Sophie Nicholson
AI exploration on a budget: How small publishers are cracking the code
A first look at the JournalismAI Innovation Challenge report. Designed to support small and medium-sized news publishers in their AI journey, this guide distils the key learnings and best practices from 35 news organisations worldwide. We will explore how AI is being used to experiment with new content formats, and build sustainable revenue models.
By Tshepo Tshabalala
Break-out sessions #2
Why Gen Z would rather talk to ChatGPT than read your article
How smart journalists can stay relevant - With AI’s Help
By Ilona Vinogradova
Networking and drinks
Speakers
Our partners
