Media News - Wednesday, January 30, 2013
YouTube is preparing to launch paid subscriptions for individual channels on its video platform. It's the latest attempt to lure "content producers, eyeballs, and advertiser dollars" away from traditional TV, the American magazine AdAge says today, citing multiple people familiar with the plans. YouTube is said to have asked a small group of channel producers to submit applications to create channels that users would pay to access. The first paid channels look like costing somewhere between $1 and $5 a month, said two of the insiders. YouTube is also considering charging for content libraries and access to live events, a la pay-per-view, as well as self-help or financial advice shows. It's not clear which channels will be part of the first paid-subscription rollout, said AdAge. (The Drum)
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