Media News - Friday, July 18, 2008

YouTube partners with TiVo

Just what the television industry needs, increased competition from those wacky YouTube videos that 68 million people watch every month. Only now, it will be easier than ever to view them on television screens. Beginning Thursday, TiVo offers thousands of its subscribers the ability to stream YouTube videos onto their television sets through their broadband-enabled TiVo boxes. It's TiVo's first deal for streaming online content, though the company has partnerships with 60 Internet sites that provide content to TiVo. Unlike with those relationships, TiVo users won't be able to store YouTube video clips, just watch them and bookmark them for easy retrieval later. According to Nielsen//NetRatings, YouTube attracted 68 million unique users in May who streamed 3.8 billion videos, making it by far the most popular video brand on the Internet. Fox Interactive Media, which includes MySpace, was second with 18 million unique users and 328 million video streams. (Yahoo!)

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