Media News - Friday, June 25, 2010
YouTube logs record viewer numbers
Google's YouTube video service saw record levels of traffic last month, according to research firm ComScore. The web research company said that in the month of May, YouTube served up roughly 14.6 videos in the US alone, a total of more than 100 video views per person. Both numbers were monthly records for the site in a single month. In total, ComScore estimated that users in the US viewed nearly 34 billion online videos, with YouTube and other Google sites accounting for almost 43 per cent of all views. ComScore found that 183 million unique viewers watched online video in May with each user averaging 186 million views. Of the total load, Google sites claimed 144 million users and an average of 101.2 views per person. A distant second on the rankings was Hulu. The commercial video site logged roughly 1.2 billion video views to claim a 3.5 per cent market share. Microsoft was third on the list with 642 million views, followed by Vevo and Viacom Digital video services. (VNU Net)
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