Media News - Tuesday, July 27, 2010
Yahoo! Japan adopts Google search engine
Top Internet portal Yahoo! Japan on Tuesday announced a search
alliance with Google, in a deal that would see both giants dominate the
Japanese market in a possible blow to Microsoft.
The deal would see Yahoo! Japan switch to Google's search engine from
the Yahoo! Inc. technology used previously. It will maintain its current
user interface while also using Google's online advertising and
distribution system. Yahoo! Japan is 40 percent owned by telecoms operator Softbank, while
Yahoo Inc. holds a 35 percent stake. It is therefore not directly affected by the Internet search partnership
reached last year between Microsoft and Yahoo!, an alliance aimed at
boosting competition with Google, which has two-thirds of the global
market. Inoue added that Yahoo! Inc chief and founder Jerry Yang gave him the
green light to pursue the tie up with Google in Japan. However, if Yahoo! Japan and Google team up, Microsoft is likely to try
to block the deal from gaining regulatory approval in Japan, Dow Jones
Newswires said. Yahoo! Japan currently has about a 57 percent share of the search market
and Google has about 31 percent, Inoue said. Microsoft has almost a
three percent share. (AFP)
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