Media News - Thursday, December 13, 2007
World’s first ‘newspaper’ phone launched in Sweden
Sweden's Dagens Nyheter said on Wednesday it had launched the world's first ‘newspaper’ telephone: a mobile phone offering the daily's subscribers direct and free access to its website. ‘We want our readers to be able to follow the news even when they're in places where they cannot lay their hands on a paper or (access the Internet on) a computer,’ Thorbjörn Larsson, Dagens Nyheter (DN) editor-in-chief and publisher, told AFP. ‘This is yet another way of distributing the news,’ he added. DN subscribers can purchase the Nokia 6120 third generation phone on the paper's website, and by signing up for a SEK 199 (EUR 21) monthly call plan can freely surf the daily's website by simply hitting a special ‘DN’ button. Larsson said the offer was already proving popular. ‘After we announced the launch this morning (Wednesday), we received so many calls that our switchboard broke down. There's a lot of interest out there,’ he said. (AFP via the Local)
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