Media News - Tuesday, September 04, 2012

World Press Trends: 2.2 percent of newspaper ad revenues from digital

The annual World Press Trends survey by the World Association of Newspapers and Publisher (WAN-IFRA) has highlighted a "lack of intensity" in digital news consumption, which it says is being shown in the digital revenue shares reported by newspapers. According to the latest findings, digital revenues are still not offsetting print declines, with just 2.2 percent of global newspaper advertising revenues said to have come from digital platforms last year. The cited "lack of intensity" in digital news consumption is having a "negative factor on advertising revenue and on consumer interest in paying for content", WAN-IFRA spokesman Larry Kilman said as he delivered the survey results at the World Editors Forum in Kiev on Monday. The update, which is based on data from 76 countries, found global newspaper circulation rose 1.1 per cent between 2010 and 2011, and Kilman warned delegates against neglecting print. More than 2.5 billion people read a print newspaper (not including weekly and Sunday newspapers), compared to more than 600 million who read a digital version. Monday's report shows that the percentage of the digital audience consuming a newspaper online has grown from 34 per cent to more than 40 percent, year-on-year. But Kilman highlighted that the "major challenge" for newspaper websites is now growing the frequency and intensity of visits to their sites. (Journalism.co.uk)

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