Media News - Thursday, October 04, 2012

Why the Piano paywall in Slovakia is increasing subscriber content again

A collection of publishers in Slovakia participating in the country's national paywall are to again increase the exclusive content offered to subscribers to potentially "increase reach of the content" to new demographics, according to the paywall provider Piano Media. According to a release "four Piano media partners will add new and exclusive content to Piano including advance access to premium articles and TV series, press photo galleries and a new ad-free website", as of today's latest increase in content. The Slovakian paywall currently includes 11 publishers in total. The last increase in content was in February. Piano says its partners "have seen a good response from Slovakia's 2 million plus internet users and are pleased with the additional revenue returned", although no specific revenue or subscriber statistics could be shared. The changes only apply in Slovakia, and not in Poland and Slovenia which both launched national paywalls with Piano Media this year. In its release, Piano Media adds that it is "in negotiations with publishers in 11 European countries and has plans to launch in one more market by the end of 2012". (Journalism.co.uk)

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