Media News - Thursday, April 22, 2010
‘Washington Post’ integrates Facebook into its site
Washingtonpost.com launched Network News Wednesday, a feature that lets users log on to Facebook through the site and highlights content that is the current favorite of their Facebook friends. Those already logged on to Facebook who visit the Post site can see from the Network News box what friends are sharing. In the first phase, friends' favorite articles will be prominently featured at the top of the homepage and each article page. "In many media organizations, editors select the news deemed most important, but we recognize that our readers also value what their friends think. Network News lets us prominently feature what readers and their friends like, allowing us to create a site that is even more relevant to our audience," Goli Sheikholeslami, the Post's vice president and general manager of digital operations, said in a statement. (Editor and Publisher)
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