Media News - Friday, April 18, 2008

US version of WSJ may sell in Europe

The US version of the Wall Street Journal could be rolled out to other parts of Europe following its launch in London. The US edition of the financial paper went on sale in London for the first time Wednesday as part of new owner News Corporation's global expansion plans. It is being sold alongside the 25-year-old European edition of the US business bible, the Wall Street Journal Europe. Les Hinton, the chief executive of the Journal's parent company, Dow Jones, which became part of News Corp in December, suggested the US edition could become available across Europe. The two versions would go ‘hand in hand’, Hinton said last night at a party to celebrate the European edition's 25th anniversary. He said the Wall Street Journal Europe would continue to meet a ‘specialised and local need’, while the US version would attract a loyal core of readers in London ‘and I hope eventually other financial centres in Europe’. With a UK print run of 3,500, the Wall Street Journal US edition costs GBP 2.50 and is available at 250 newsagents across central London and the capital's airports, five hours ahead of publication in the US. (The Guardian)

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