Media News - Friday, June 17, 2011
Spanish-language television news is meeting a surge in Hispanic voting muscle and viewership with greatly expanded domestic coverage this year, just in time for the 2012 election season. Industry experts say the growth could affect next year's election by increasing awareness of political issues among U.S. Spanish speakers and by encouraging more to vote in a population whose participation has lagged others. Members of bilingual households who prefer English are also expected to be influenced by the newscasts when they watch with parents and grandparents. The change comes as the latest Census data shows Hispanics propelled more than half of the country's population growth over the last decade. The nation's three top Spanish-language broadcast and cable networks are beefing up their election coverage and increasing get-out-the vote efforts. Of the nation's more than 20 million Hispanic citizens over 18, nearly half are bilingual and about a quarter are more comfortable in Spanish. Recognizing that many Latinos get their news from their mobile devices, all three networks are beefing up their online news departments. (AP)
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