Media News - Wednesday, December 03, 2008

US: Politico Network signs more than 60 newspapers

Less than three months after launching its content-sharing network, Politico has signed up more than 100 clients, including 67 newspapers. Among those are all 27 Advance Publication daily papers, including The Star-Ledger of Newark, N.J., The Plain Dealer in Cleveland and The Times-Picayune of New Orleans. Most will utilize the content on their Web sites. Other newspapers that have signed up include: The Arizona Republic, The Des Moines Register, The Indianapolis Star, The Atlanta Journal-Constitution, and The Philadelphia Inquirer. McClatchy has signed on to use the content for its Washington bureau Web site. Word of Politico's success comes as The Associated Press is facing some unhappy newspaper members who have given notice to not renew their contracts due to a new rate structure and other complaints. CNN, meanwhile, is meeting with 30 newspaper editors today in Atlanta to promote its own new wire service, CNN Wire. Politico Network, which makes the political news Web site's content available in exchange for advertising placement, launched Sept. 9, according to Beth Frerking, an assistant managing editor. Newspapers and broadcast outlets utilize the content for their Web sites in exchange for placing advertisements provided by Politico, with revenue shared by both. Frerking says different content packages are available that provide between five and 15 Politico items per week. The more content the client uses, the less their share of the ad revenue. (Editor and Publisher)

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