Media News - Tuesday, October 14, 2008
U.S. newspapers see growth in online advertising slow to a crawl
Already facing a grim economic forecast, U.S. newspapers are digesting
another piece of bad news: The growth in online advertising they saw as
their salvation has slowed to a crawl. In the past few years, newspaper
companies have been rapidly expanding their Web presence - adding blogs,
slide shows and podcasts - in the belief that if they built it,
advertisers would come. But after 17 quarters of ballooning growth,
online revenue at newspaper sites is falling. In the second quarter, it
was down 2.4 percent from a year earlier, to USD 777m, according to the
Newspaper Association of America. It was the only year-on-year decline
since the association began measuring online revenue in 2003. The
decline in revenue came even as overall online advertising increased.
Display advertising, the graphics-rich ads that newspapers carry, grew
7.6 percent in the second quarter, according to TNS Media Intelligence.
(International Herald Tribune)
Bookmark this :
|
Listen to this article
|
Sphere: Related Content
Subscribe
Join our Media News mailinglist with over 12.000 subscribers.
Search archive
The Media News archive contains over 15.000 items so it is advised to narrow your search.
Time Machine
| July 2009 | ||||||
|---|---|---|---|---|---|---|
| S | M | T | W | T | F | S |
| 1 | 2 | 3 | 4 | |||
| 5 | 6 | 7 | 8 | 9 | 10 | 11 |
| 12 | 13 | 14 | 15 | 16 | 17 | 18 |
| 19 | 20 | 21 | 22 | 23 | 24 | 25 |
| 26 | 27 | 28 | 29 | 30 | 31 | |
Syndicate
Popular articles
- Euronews launches Arabic feed
- Acclaimed photo was faked
- MySpace opens doors to developers MySpace webpage
- New website reaches out to EU Neighbourhood Journalists
- Iran: Leading women’s magazine forced to close
- Startup lets public test conversational Web search
- Internet censorship plagues journalists at Olympics
- User-generated breaking news and open source reporting website launched
- Sweden: Tax on press advertising to be abolished
- Platform lets bloggers download creative and editorial imagery from Getty Images