Media News - Tuesday, October 14, 2008

U.S. newspapers see growth in online advertising slow to a crawl

Already facing a grim economic forecast, U.S. newspapers are digesting another piece of bad news: The growth in online advertising they saw as their salvation has slowed to a crawl. In the past few years, newspaper companies have been rapidly expanding their Web presence - adding blogs, slide shows and podcasts - in the belief that if they built it, advertisers would come. But after 17 quarters of ballooning growth, online revenue at newspaper sites is falling. In the second quarter, it was down 2.4 percent from a year earlier, to USD 777m, according to the Newspaper Association of America. It was the only year-on-year decline since the association began measuring online revenue in 2003. The decline in revenue came even as overall online advertising increased. Display advertising, the graphics-rich ads that newspapers carry, grew 7.6 percent in the second quarter, according to TNS Media Intelligence. (International Herald Tribune)

Bookmark this : | Listen to this article | Sphere: Related Content

• Home |
• Seminars  |
• Events |
• Media Landscape |
• Newsroom|
• Media News|
• Resources

Terms of service and Privacy policy.

Copyright © 1992- 2010 European Journalism Centre. All rights reserved.

Valid XHTML and CSS.

European Journalism Centre

Sonneville-lunet 10
6221KT Maastricht
The Netherlands

Tel. : +31 43 325 40 30
Fax : +32 2 400 42 20

E-mail: info[at]ejc.net