Media News - Tuesday, October 26, 2010

US: Newspaper circulation falls broadly but at slower pace

Newspapers across the US broadly reported falling circulation from April through September, though the rate of decline has slowed. Figures released by the Audit Bureau of Circulations showed that overall weekday circulation at 635 newspapers declined 5 percent from circulation in the same six months last year. The decline last year was at more than twice that rate. Sunday circulation fell at a slightly slower pace of 4.5 percent, the latest figures showed. The newspaper reporting the highest weekday circulation was The Wall Street Journal at just over 2 million, though that number includes 450,000 electronic subscriptions. The number of individually paid printed copies the journal distributes each weekday averaged 1.4 million. Over all, The Journal’s circulation was up almost 2 percent — one of only two major newspapers to report an increase. The other was The Dallas Morning News. Behind The Journal in the Nos. 2 and 3 spots were USA Today, with a weekday circulation of 1.8 million, and The New York Times, with 877,000. The figures showed a 4 percent circulation decrease for USA Today, and a decline of 6 percent for The Times. The largest Sunday papers were The Times with a circulation of 1.4 million (down 3 percent); The Los Angeles Times with 900,000 (down 8 percent); and The Chicago Tribune with 768,000 (down 4 percent). (New York Times)

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