Media News - Thursday, April 03, 2008

U.S. edition of Wall Street Journal to be printed in London

The Dow Jones publishing business, recently acquired by Rupert Murdoch, will start printing the U.S. edition of The Wall Street Journal in London this month, raising the competition for rivals like The Financial Times. The U.S. edition of the business daily will be sold from April 16 by 250 newsagents in the financial heart of London, namely in areas like the City, the West End and Canary Wharf, where many global investment banks have European headquarters. It will also be sold at Heathrow and London City airports. The Journal, with an initial print run of around 3,500 copies, will cost GBP 2.50, or about USD 5, well above the GBP 1.50 that The Financial Times charges, but not out of line with the price of other non-British papers sold in the country. Given that many bankers and high-flying financiers subscribe to the online version of The Wall Street Journal, it remains to be seen how many will stop to pick up a printed copy, particularly as The Wall Street Journal Europe is also on London newsstands. The Wall Street Journal has a print and online circulation of nearly 2.1 million, with online.wsj.com ranked as the largest news service with paid subscriptions on the Web. (International Herald Tribune)

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