Media News - Thursday, November 01, 2012
US: Digital gains help newspaper circulation figures
A steady increase in digital circulation has helped newspapers combat
the pressures on their print issues, with average daily and Sunday
circulation remaining essentially flat for the sixth-month period ending
Sept. 30. Digital circulation accounted for 15.3 percent of the total average
circulation for newspapers in that period, up from 9.8 percent in the
same period a year ago, an increase of more than 50 percent, according
to figures released Tuesday by the Audit Bureau of Circulations. Those
figures include readers using smartphones, tablets, e-readers or metered
Web sites, the bureau said. Daily circulation decreased an average of 0.2 percent during the
six-month period for the 613 newspapers that report comparable figures.
Sunday circulation increased by 0.6 percent, the data showed.
Digital gains helped some newspapers make striking gains in overall
daily circulation. The New York Times, for instance, had an increase of
more than 40 percent in total circulation, from 1,150,589 in 2011 to
1,613,865 in the period ended Sept. 30 this year. Its average digital
circulation for Monday-Friday totaled just over 896,000, and increase of
136 percent over a year ago. The Wall Street Journal gained about
200,000 in daily circulation from 2011 and had a digital circulation of
794,594. The Journal had the highest total daily circulation, the figures showed,
followed by USA Today and The New York Times. USA Today had the biggest
print circulation. The Times’s average daily print circulation was
717,513, a 7 percent decline, and its Sunday average declined by 1.8
percent, to 1,250,077. (New York Times)
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