Media News - Wednesday, August 26, 2009
US broadcaster launching sports video site in India; focus on fullscreen streaming
NBC Universal is close to launching a sports video site in India, focused on live streaming, we have learned. Sab Kanaujia, the VP of Digital Product Strategy and Development, confirmed as much in a tweet last week, and for now it is doing closed trials with cricket streaming there. The site is modeled on Hulu, at least in terms of full screen experience, something of a rarity in a still nascent-broadband Indian landscape; apparently the site is using some compression technology that will help in giving a good experience to Indian users on a lower speed network. Kanaujia was also involved in the early formation of Hulu at NBCU, so that experience helps in developing the site. What’s not clear is if the NBC site will be related to NDTV Networks, the Indian TV conglomerate in which NBCU holds a 26 percent stake. NBCU recently opened up a digital solutions business in India, providing its tech infrastructure and experience developed US to local Indian media companies and publishers. (Paid Content)
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