Media News - Monday, June 23, 2008

UK journalists leading the way with blogs and video, says European study

Journalists in the UK are more likely to be producing video content and blogging as part of their workload than their European counterparts, a new survey has suggested. According to the European Digital Journalism Study, 61 per cent of UK respondents said their publications offered video or TV content as part of their online presence compared with 41 per cent of respondents from other European countries. However, over three quarters of UK respondents said that producing additional multimedia content for the web was the biggest challenge to their jobs. The report, which surveyed 347 journalists in nine European countries, suggested that UK journalists are leading the way with blogging as 85 per cent said journalist blogs were now a feature of their websites. However, only 10 per cent of the overall respondents - and 14 per cent of those in the UK - said they had received training for producing multimedia content. The research, conducted by PR firm Brands2Life and their European partners Oriella PR Network, asked broadcast, national, regional and trade media journalists in Belgium, the Netherlands, Luxembourgh, France, Germany, Italy, Spain, Sweden and the UK questions on how the 'digital age' was affecting their work. The results of the survey are available in full on the European Digital Journalism Study site. (Journalism.co.uk)

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