Media News - Wednesday, December 14, 2011
UK: Guardian n0tice plans to split ad revenue with users
The Guardian's new community platform, n0tice, has announced new revenue sharing model that will allow users
who set up their own online notice boards to share the advertising
revenue generated from their board. The site allows people to create an online notice board that will link
them to the rest of their local community. This board can then become a
place to advertise upcoming events, buy or sell goods or just share
what's going on in the neighbourhood. The service is free, but it costs
approximately GBP 1 per day for the ad to be placed in a featured spot on
the site, where it will be displayed to users within a one-mile radius
of the advertiser's location. The price increases depending on the
advertisement's geographical distribution, the size and how long it is
displayed for. Users who host ads on their notice boards will now be
able to claim 85 percent of the revenue generated by these advertisements, the
other 15 percent going to The Guardian. The revenue can be viewed on the
'admin' tab of a user's notice board and there is an option to send all
revenue directly to charity. This revenue sharing model stays close to the idea of "mutualisation"
that seems to lie at the heart of The Guardian project - getting readers
involved in spreading and making the news so that they benefit from
being part of the newspaper's community. (Editors Weblog)
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