Media News - Wednesday, September 19, 2012

UK: ‘Comment, campaigns and community’: The Independent’s new ‘outspoken’ opinion site

Back in March chairman of the Independent and Evening Standard Evgeny Lebedev revealed plans for a new opinions and comment website for the Independent, which he said would be the "home of liberal fundamentalism campaigning". Just days ago the site, called Independent Voices, went live. An announcement on the platform said as well as publishing comment pieces Independent journalists and a range of new contributors, it will also run "viral campaigns that harness the power of social media to generate news and social change". The design of the site, which currently sits within Independent.co.uk but has its own URL, was designed to be "much more visually arresting" and the content also differs from the Independent's main newspaper site in editorial focus and values, editor Amol Rajan said. "Yes it replaces the old opinion section of the Independent's online material, but it's not meant to be editorially the same as the Independent," he explained. The site will feature comment pieces not only from the Independent's existing team of journalists, but will also provide a platform for new writers who wish to contribute. (Journalism.co.uk)

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