Media News - Monday, January 23, 2012

U.S. online ad spending to surpass print for first time in 2012

U.S. online advertising spending is expected to surpass print for the first time this year, according to a study released Thursday, Jan. 19, by eMarketer, reported AdAge, adding that this would "represent a watershed in the media business." Forbes noted that such a forecast means "digital remains the sole bright spot for newspapers and magazines," as print ad revenue dropped 9.3 percent to USD 20.7bn in 2011, the report said. The report also noted that total U.S. ad spending is expected to increase 6.7 percent to USD 169.5bn in 2012, attributed to campaign ads and mobile advertising, said Mashable. The Mobile Market 2011 Review released Tuesday, Jan. 17, showed mobile advertising skyrocketed in 2011, with tablet ad impressions up 771 percent, reported Tech Crunch. Meanwhile, mobile advertising on tablet computers is "outpacing and outperforming" the printed versions of the ads, reported the site Tab Times. Research from marketing company Affinity shows that iPad and tablet users have better product recall and are more likely to make a purchase after viewing an ad than those who viewed print ads. (Knight Center)

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