Media News - Friday, September 21, 2012
Twitter has put together a set of “best practices” for journalists and newsrooms. Essentially, it boils down to the following four items: 1. Tweet your beat 2. Use hashtags for context - 3. @cite your sources 4. Share what you’re reading. Twitter says it analyzed thousands of tweets from over 150 news brands and individual reporters around the world to come up with the first four. “One of the best ways to increase Twitter engagement is to Tweet regularly about the subjects you cover,” says Twitter’s Creative Content Manager for Journalism & News, Mark Luckie of the first point. “Our research shows that for people who post a concentrated number of Tweets in a short time span, follower growth is 50 percent more than average (1.5x). Live-tweeting or posting updates about a news event related to your beat is one way to grow followers and increase interaction.” (Web Pro News)
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