Media News - Friday, July 03, 2009

Twitter followers ‘can be bought’

Twitter users who lack an audience for their messages can now buy followers. Australian social media marketing company uSocial is offering a paid service that finds followers for users of the micro-blogging service. Followers are available in blocks starting at AUD 87 (EUR 50) for 1,000. The biggest block uSocial is selling is 100,000 people. USocial said businesses and individuals were queuing up to use its follower finding service. Leon Hill, chief executive of uSocial, said the company finds potential followers by searching Twitter and working out what individual users are interested in. It also profiles where people are so it can more closely match users with those they might want to follow. USocial then sends messages to potential followers telling them about the new Twitter user they might want to follow. 'It's up to the user to follow them or not,' said Mr Hill. He added that uSocial continues to look for followers until the specified number had signed up. USocial has about 150 customers that had bought followers and had another 80-90 campaigns about to roll out. A broad range of clients had signed up to buy followers, said Mr Hill including educational organisations, companies and marketing firms. (BBC News)

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