Media News - Thursday, June 25, 2009
Time Warner, Comcast test approach to more TV on Web
Time Warner and Comcast have banded together to test ways to allow people to watch more TV shows over the Web, while making sure they keep paying for their traditional cable or satellite TV services. The partnership of two major media companies underscores the pressure the TV industry is under to protect its revenue but also satisfy consumers who want to watch their favourite drama or comedy at a time and place of their choosing. Time Warner and Comcast are banking on an approach that would essentially allow viewers to see any show at any time over any sort of device they wanted - whether that is a TV set, computer or cell phone. One catch: they must first prove they are a cable or satellite customer, meaning they already pay a monthly subscription fee for TV. In testing whether the system will work Time Warner and Comcast will begin a national trial of the service in July. The fear within the industry is that by failing to protect their shows from the free, open world of the Web, the TV industry will suffer the same devastation as the publishing and music worlds. (Reuters)
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