Media News - Friday, June 29, 2012
The Huffington Post partners with Ustream to beef up its live news coverage
The Huffington Post has closed an exclusive agreement with Ustream, the live streaming service announced Wednesday. Following the announcement, the HuffPo will get access to videos from Ustream’s citizen journalists, which it will be able to embed on its breaking news pages. Citizen journalism is the key word here; with this partnership, the HuffPo will obtain breaking content from Ustream’s community, many of whom are reporting live from news scenes. According to the site, 1 out of 8 broadcasts are live from mobile devices, and Ustream’s users have already witnessed and reported on major events over the last couple years, from Japan’s 2011 earthquake to Occupy Wall Street. For the HuffPo, this partnership is a way to get a similar tool to CNN’s, without having to build a community or a tool from scratch. As for Ustream, it hopes to amplify the impact of these videos and benefit from the large audience of its media partner, which boasts 36.9 million monthly readers and viewers. (The Next Web)
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