Media News - Monday, July 20, 2009
The Economist targets younger audience via Thinking Space forum
The Economist has launched a pan-European online campaign in a bid to broaden its appeal to a younger, tech-savvy audience. The online campaign is focused around its Thinking Space website, launched this week, which lets users explore the places where high-profile Economist readers escape to think. The campaign has enlisted Economist readers Daniel Ek, co-founder and CEO of Spotify, and musician Jamie Lidell to appeal to younger people. Visitors can interact with each reader’s space, such as Daniel Ek’s music studio, by clicking on items that inspire them, reading their favourite Economist articles and listening to songs on Spotify. They can also share the content on social networks, as well as upload images of their own thinking space, of which the best will be selected each week by The Economist to be added to the site. The site will be promoted via a Facebook page and online campaign across Europe. The Economist has also launched a cinema campaign in the UK. (New Media Age)
Subscribe
Join our Media News mailinglist with over 12.000 subscribers.
Search archive
The Media News archive contains over 15.000 items so it is advised to narrow your search.
Time Machine
| February 2012 | ||||||
|---|---|---|---|---|---|---|
| S | M | T | W | T | F | S |
| 1 | 2 | 3 | 4 | |||
| 5 | 6 | 7 | 8 | 9 | 10 | 11 |
| 12 | 13 | 14 | 15 | 16 | 17 | 18 |
| 19 | 20 | 21 | 22 | 23 | 24 | 25 |
| 26 | 27 | 28 | 29 | |||
Syndicate
Popular articles
- Acclaimed photo was faked
- WikiLeaks announces partnership with Brazilian investigative journalism center
- Euronews launches Arabic feed
- Iran: Leading women’s magazine forced to close
- US: Nonprofit website plans watchdog journalism for Orange County
- New website reaches out to EU Neighbourhood Journalists
- MySpace opens doors to developers MySpace webpage
- Internet censorship plagues journalists at Olympics
- Sweden: Tax on press advertising to be abolished
- Startup lets public test conversational Web search