Media News - Monday, August 18, 2008

Television is still the top U.S. news source

Fewer Americans are reading newspapers and instead are getting their news online, but television remains the leading source of news in the country, according to a survey released Sunday. Not surprisingly, younger people tend to get more of their news on the Internet, while older people use traditional media such as TV and newspapers, the Pew Research Center said in its biannual survey on news consumption habits. Pew said that the results show an increasing shift toward online news consumption, but that there is now a sizable group of more engaged, sophisticated and well-off people that uses both traditional and online sources to get its news. The Pew researchers referred to these people as 'integrators' and said they account for 23 percent of those surveyed, spending the most time with the news on a typical day. Pew found that the largest group of news consumers - 46 percent of those polled - has a 'heavy reliance' on TV for its news. This group is the oldest, with a median age of 52, and least affluent, with 43 percent unemployed. They are unlikely to own a computer. The group that relies most on the Internet for news is the youngest, at a median age of 35. It is also the smallest, at 13 percent of those polled. (AP via KansasCity.com)

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