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Media News - Friday, July 18, 2008

Telegraph to unveil new-look website

Telegraph Media Group is to roll out an overhauled website next week - the first major project to be produced through the publisher's new innovation lab after six months of development. The innovation lab, which combines teams from the editorial, technical and commercial departments, is designed to speed up development of new products and services. Developed in response to focus group feedback, the aim of the new telegraph.co.uk design is to encourage users to view more stories during each visit. At present each user views an average of 16 pages a month. Changes to the site include a more prominent main picture in each article, a more spacious story layout, an A-Z navigation tool and more links to related content. The left-hand column has been removed to make way for more editorial, with navigation simplified in a horizontal bar at the top of the page. News, sport and travel sections will launch first, with feedback informing the development of other content. The Telegraph Media Group also announced this week an enterprise deal with Google that will offer web-based calendars, e-mail, collaborative office documents and customisable search pages for all company staff through Google Apps Premier Edition. (The Guardian)