Media News - Monday, June 30, 2008
Sweden: Tax on press advertising to be abolished
The Swedish government plans to abolish the tax on press advertising,
according to culture minister Lena Adelsohn Liljeroth. Liljeroth,
together with the media policy-makers of the four Alliance parties, has
presented her argument for the development of media policy in a full
page opinion piece in Dagens Nyheter on Sunday. Taxes on press
advertising, a selective purchase tax on advertising in newspapers, is
to be abolished, as it is 'unfair' and 'ideologically wrong.'
'Advertising is part of a company's marketing, which is a central and
healthy part of a market economy - nothing that should be subject to
penal taxes,' Liljeroth and her colleagues wrote in Dagens Nyheter. The
abolition of taxes on press advertising has become necessary, they
argue, following the changes to press subsidies that have previously
been announced by the government. Among the changes will be a cut in
subsidies to major newspapers. The Swedish Newspaper Publisher's
Association (TU) has long been calling for the abolition of taxes on
press advertising. TU argues that it is unfair that press advertising is
subjected to the tax while competing media, such as internet, TV and
radio are not. (The Local)
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