Media News - Friday, June 29, 2007
Sweden-Bonnier: Bonnier penetrates Dutch market
Bonnier AB is establishing operations in another European country. On June 28, the successful magazine Illustrerad Vetenskap will be launched in the Netherlands under the name Wetenschap in Beeld. This will mark Bonnier's first step into the Dutch market. If everything proceeds well, additional titles will be launched later. The aim is to establish a broad portfolio of magazine issues in the Netherlands within a couple of years. The launch of Wetenschap in Beeld will be based on cooperation with partners, including Audax Publishing and Betapress. Illustrerad Vetenskap is one of the most successful publications of the Danish magazine publisher Bonnier Publications. This popular science magazine has more than two million readers, based on a combined circulation of 425,000 copies in all of the Nordic countries, Greece and Latvia. (Intermedios Europe)
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