Media News - Friday, June 22, 2012

Survey shows young people in U.S. read the news when it’s available on mobile devices

The latest findings from the Reynolds Journalism Institute’s (RJI) recent National Mobile Media News Consumption Survey show that, despite popular belief, young people are interested in reading news - as long as it's available on mobile devices. These findings, which examined what owners are doing with their mobile devices, are the second part of a 10-part series on mobile devices and news relying on data from the survey. According to these latest survey findings, 67 percent of mobile media owners aged 18-34 used their mobile devices to read local, national, and international news for an average of five hours a week. That compares with 62 percent of mobile media owners aged 35-54 and 58 percent of those aged 55 and older. The survey also showed that iPad owners in particular were more likely to consume news with their mobile device, Poynter said. Overall, about 63 percent of mobile media owners subscribed to print newspapers or newsmagazines, but that number dropped to just 26 percent of mobile media owners aged 18-34. According to Roger Fidler, RJI’s program director for digital publishing and principal survey researcher, mobile devices like tablets are "fostering new media habits that are directly impacting news organizations worldwide. Journalists and news executives can take some encouragement from knowing that nearly all surveys, including this one, have found consuming news to be one of the most popular uses for tablets, even among owners ages 18-34." (Knight Center)

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