Media News - Tuesday, February 09, 2010

Super Bowl is most watched U.S. show ever, CBS says

CBS Corp. said the Super Bowl was seen by an estimated 106.5 million people, becoming the most- watched program in U.S. television history. The broadcast of the New Orleans Saints’ 31-17 victory over the Indianapolis Colts surpassed the 1983 season finale of “M*A*S*H,” which was watched by 106 million viewers, New York- based CBS said Monday in an e-mail, citing data from Nielsen Co. About 45 percent of U.S. homes watched the game, a 7 percent increase from last year and the biggest percentage in 14 years, CBS said. Last year’s championship on NBC was seen in 42 percent of U.S. homes. Each rating point equals 1 percent of the 114.9 million U.S. television households. CBS, owner of the most watched U.S. network, sold more than USD 206m in Super Bowl ads, exceeding the record reported by NBC last year, Sean McManus, who oversees CBS Sports, said in a Feb. 4 interview. The network sold out its commercial time six days before the broadcast. (Bloomberg)

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