Media News - Tuesday, February 09, 2010
Super Bowl is most watched U.S. show ever, CBS says
CBS Corp. said the Super Bowl was seen by an
estimated 106.5 million people, becoming the most- watched program in
U.S. television history. The broadcast of the New Orleans Saints’ 31-17 victory over the
Indianapolis Colts surpassed the 1983 season finale of “M*A*S*H,” which
was watched by 106 million viewers, New York- based CBS said Monday in an
e-mail, citing data from Nielsen Co. About 45 percent of U.S. homes watched the game, a 7 percent increase
from last year and the biggest percentage in 14 years, CBS said. Last
year’s championship on NBC was seen in 42 percent of U.S. homes. Each
rating point equals 1 percent of the 114.9 million U.S. television
households. CBS, owner of the most watched U.S. network, sold more than USD 206m
in Super Bowl ads, exceeding the record reported by NBC last year, Sean
McManus, who oversees CBS Sports, said in a Feb. 4 interview. The
network sold out its commercial time six days before the broadcast. (Bloomberg)
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