Media News - Monday, September 24, 2012

Study shows increasing dependence of UK journalists on social media

More than 25 percent of UK journalists say they cannot work without social media according to the 2012 social journalism study by Cision and Canterbury Christ Church University. Alongside this growing dependence on social media, the study also reveals concerns from journalists about the impact of social media on productivity and privacy with 16 percent of respondents claiming that social media will ‘kill journalism’. This year's survey found that, compared to last year, journalists are using a greater variety of social media tools and are more reliant on social media for many of their professional tasks. Sourcing information has overtaken self-promotion as the primary objective of social activity by journalists. The survey about journalists’ uses and perceptions of, and attitude toward, social media was conducted online, and received more than 769 responses from UK journalists during June and July 2012. (Egovmonitor)

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