Media News - Monday, July 13, 2009

Study measures the chatter of the news cycle

For the most part, the traditional news outlets lead and the blogs follow, typically by 2.5 hours, according to a new computer analysis of news articles and commentary on the Web during the last three months of the 2008 presidential campaign. The finding was one of several in a study that Internet experts say is the first time the Web has been used to track - and try to measure - the news cycle, the process by which information becomes news, competes for attention and fades. Researchers at Cornell, using powerful computers and clever algorithms, studied the news cycle by looking for repeated phrases and tracking their appearances on 1.6 million mainstream media sites and blogs. Some 90 million articles and blog posts, which appeared from August through October, were scrutinized with their phrase-finding software. Frequently repeated short phrases, according to the researchers, are the equivalent of 'genetic signatures' for ideas, or memes, and story lines. The researchers' data points to an evolving model of news media. While most news flowed from the traditional media to the blogs, the study found that 3.5 percent of story lines originated in the blogs and later made their way to traditional media. And though the blogosphere as a whole lags behind, a relative handful of blog sites are the quickest to pick up on things that later gain wide attention on the Web. (New York Times)

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