Media News - Thursday, April 28, 2011

‘Social networking market in Netherlands unique’

The Netherlands ranks number one worldwide in penetration for Twitter and Linkedin. Nevertheless, Hyves maintains its position as the leading social networking site in the Netherlands, according to a survey by comScore. "The social networking market in the Netherlands is really quite unique and full of interesting storylines," says Mike Read, managing director of comScore Europe. "It is one of the few markets remaining where a local social networking player (Hyves) continues to lead Facebook, but that lead is becoming increasingly tenuous. Another interesting facet to this market is that the Netherlands has the highest Internet penetration worldwide for two of the other key global social networking sites, Twitter and Linkedin. "The Netherlands is in many ways a nexus of global social networking behavior." Despite the overall maturity of the Internet market in the Netherlands, the social networking category continues to advance, growing 18 percent to 11.5 million visitors in March 2011, representing 96 percent of the online population. Hyves continues to hold the top position among social networking sites in the market with more than 7.6 million visitors in March, but Facebook is quickly gaining ground, surging 76 percent in the past year to nearly 6.6 million visitors. Twitter.com and Linkedin.com rank third and fourth, respectively, with more than 3 million visitors and each growing approximately 70 percent in the past year. (NIS News)

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