Media News - Wednesday, July 29, 2009

Social-media skills become crucial for job hunters

The landscape of today's job market is shifting, and the shift favors individuals who are savvy in social media. 'If you're in advertising, marketing or communications, the more information you can put out to people where they want to see it, the better,' said Bob Van Rossum, president of MarketPro, a marketing recruitment company. 'If you're in one of those fields, it's now required for you to be pretty savvy in the social media area, even if it's not your primary focus.' Atlanta job postings on a number of Web sites include Twitter and Facebook requirements for applicants. A senior account executive position at Softscribe Inc. requires '5 years Tech PR Agency Record + Twitter.' Mosaic Sales Solutions describes the 'key characteristics' of its ideal Atlanta market training specialist as 'an avid user of the Internet, blogs, Twitter and/or has a facebook page or other social networking account.' Brett Stevens, president of SearchLogix recruiter company said social media skills are particularly important for jobs in tech business, sales, public relations and media. That's because social media networks provide cost-effective ways for companies to put out their message and provide information to people in a personal, one-on-one way, Van Rossum said. In non-marketing or PR jobs, Stevens said, social media skills are not as critical, but they can indicate to employers how technologically savvy an applicant is. Over time, he said, social media skills will become important to everyone - not just those in marketing and communications. (The Atlanta Journal-Constitution )

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