Media News - Wednesday, June 20, 2012
Sina Weibo starts charging Chinese for premium features
Sina Weibo, China's biggest Twitter-like microblogging platform, has introduced a membership charge for premium features. For a monthly fee of CNY 10 yuan (USD 1.57) its 300 million users can add personalised pages, voice posts and better security, among other services. The move could help return the firm to profit. It posted a USD 13.7m loss for its first quarter in May. One analyst called it a "bold move", adding Twitter was unlikely to follow. Sina Weibo is introducing a total of 15 added VIP features, according to the Tech in Asia blog. It said the move built on other recent innovations added to the platform including social games and a virtual currency called Weibi. One Beijing-based business consultant noted the decision to charge fees had followed government pressure on the business to boost efforts to filter out illegal posts by some of its members, increasing its costs. (BBC News)
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