Media News - Friday, September 03, 2010
Russian news agency launches awards to encourage user-generated content
Russian news agency Ria Novosti has launched an awards
scheme for readers in the latest development in its push for
user-generated content. In April the agency launched the "You're a Reporter" site, calling for
eye-witness reports of news from readers. Last year it introduced a UGC
desk to monitor social networks and blogs for relevant content and
handle user contributions. Readers can send material to the "You're a Reporter" site via SMS, email
or an upload tool on the website and will now receive points for the
quality of content, which can be swapped for prizes. Contributors will gain basic points in the scheme for submitting
different types of content - images, news tips, videos - and for the
performance of their submissions, for example if it generates 500 or
more page views or if it breaks news before RIA Novosti's own site.
The prizes on offer include a Nokia phone, a Canon camera, a tour of the
agency's newsroom and "Handling user-generated content has become part of routine media
business. The ability to work with citizen journalists, encourage, train
and offer them a platform for broadcasting, gives a fantastic advantage
to specific media outlets," Natalya Loseva, RIA Novosti internet
projects director, when the You're a Reporter site was launched earlier
this year.
(Journalism.co.uk)
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