Media News - Friday, July 18, 2008

Report: Mobile Internet use has reached “critical mass”

Using the Internet from mobile devices is a lot more popular than some of us realize, and even more surprising is the fact that the US leads the pack when it comes to mobile Internet usage. That's the gist of some new data from a new report form Nielsen Mobile, "The Worldwide State of the Mobile Web," which says that adoption of the mobile web has reached a critical mass and can now support "large-scale mobile marketing efforts." Nielsen says that, as of May 2008, 15.6 percent of mobile subscribers in the US make regular use of the mobile Internet on their devices, totaling some 40 million subscribers. This is just a subset of the 95 million US mobile subscribers who pay for access to the mobile Internet (through data plans or some other setup) but don't use it quite so regularly. The UK and Italy weren't far behind, with 12.9 percent and 11.9 percent actively using the 'Net on their mobile devices. It should be noted, however, that while the US may lead in mobile Internet use, other countries lead in terms of mobile being the primary way that their population gets online. In Russia, Brazil, and India, mobile lines far outnumber landlines, and as those countries continue to flourish, they will become a greater driving force in mobile Internet use. (Arts Technica)

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