Media News - Thursday, April 17, 2008

RAI selects eMediaMonitor to test real time content control solutions

An innovative research project will provide Itay’s public broadcaster RAI with a real time system to prevent offensive content reaching an unintended audience. The experimental platform can detect any foul or obscene word from any broadcast, live or pre-recorded. The real-time application creates a small delay in the transmission process and allows the home user to activate a filter on his decoder. Any offensive term to be replaced with a “beep” on the TV set. eMediaMonitor are working closely with the RAI technical team based in Turin. The ability to remove foul and obscene language from broadcast content is seen to offer significant protection to a viewing and listening audience. The core technology is also being used in providing solutions for other markets. These range from real-time TV and Radio news content for use in the Financial Services Market to analysis work in call centres. (eMediaMonitor via Media Network Weblog)

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