Media News - Wednesday, July 01, 2009
Pubs bulk up with ‘super blogs’
ChicagoNow is casting a new light on an old question: How can newspapers lure more readers online? The site, which notched more than 140,000 page views within six days of its beta launch last month, features commentary and reviews from more than 30 local personalities, ranging from favorite restaurants to the Chicago Cubs. By the end of the year Tribune hopes to increase that number to more than 80, said Bill Adee, the Chicago Tribune's editor of digital media. ChicagoNow, and a similar initiative also unveiled last month by The Miami Herald, reflects newspapers'continuing quest to redefine themselves as essential information providers, regardless of the medium. But the sites are also engineered to go beyond traditional commenting and blogging that many newspapers already offer. To that end, they're being constructed as virtual community centers, with tools that permit easy access to popular social networking sites like Facebook and Twitter. Bloggers will earn payments based on how much Web traffic their comments generate, Adee said. The site itself will also offer advertisers a slate of options, including sponsorships. (News and Tech)
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