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Media News - Friday, November 30, 2007

Publishers seek to block Internet search engines from additional content

Seeking greater control of their content, leading news organizations and other publishers said Thursday they would push for a revision to technology that controls access to their content by search engines. Google, Yahoo and other top search companies now voluntarily respect a Web site's wishes as declared in a text file known as robots.txt. The file allows a site to block indexing of individual Web pages, specific directories or the entire site. The proposal, presented by a consortium of publishers at the headquarters of The Associated Press, would add to those commands, further restricting access. Robots.txt was developed in 1994 in part because of concerns that some crawlers were straining Web sites by visiting them repeatedly or rapidly. As search engines expanded to offer services for displaying news and scanning printed books, news organizations and book publishers began to complain. The proposed extensions, known as Automated Content Access Protocol, partly grew out of those disputes. Leading the drive for the extensions were groups representing publishers of newspapers, magazines, online databases, books and journals. The new automated commands will use the same robots.txt file that search engines now recognize. Web sites could start using them Thursday alongside the existing commands. Like the current robots.txt, the use of the new protocol would be voluntary, so search engines ultimately would have to agree to recognize the commands. Search engines could ignore them and leave it to courts to rule on any disputes over fair use. (International Herald Tribune)

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