Media News - Tuesday, February 05, 2008
Platform lets bloggers download creative and editorial imagery from Getty Images
PicScout will demonstrate its new PicApp platform this week as part of the Israel Web Tour happening in Silicon Valley by showing content that will soon be available free to bloggers and other online publishers - using art, cartoons, stock photography and even breaking news photos from events around the world. Millions of copyrighted images, previously illegal to use, will be available from Getty Images, the large provider of still imagery, footage and multimedia products. Currently available only to closed beta users, PicApp (www.picapp.com) makes the process of posting images to web sites quick and easy. Based on proprietary, patent-pending technology, PicApp allows online publishers to select copyrighted imagery from PicApp content partners and post them in seconds to their web site or blog to illustrate their comments. Images streamed from PicApp's partners carry non-intrusive advertisements related to the content. Revenue is shared with the content partner. Interested bloggers can contact PicApp about participating in the closed beta trial. (PicApp)
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