Media News - Friday, August 10, 2012

Pinterest opens site to all, stops invite-only policy

Image-based social networking service Pinterest has relaxed its sign-up policy, opening the site to all. Previously, people needed invites to become members and "pin" online images onto its virtual "boards". Launched in 2010, Pinterest became the fastest-growing site ever, passing 10 million users in nine months. Although it has tried different money-raising techniques, the company has not yet disclosed a commercial plan. Fashion and recipes have quickly become top topics on Pinterest, and women outnumber men on the site. Its number of users grew hugely over the past year, according to a digital media analytics company Comscore. It said that last June, there were 1.2 million unique visitors globally - but a year later there were 31.2 million. In February, the company had to address concerns about users "pinning" copyrighted material. It now allows websites to opt out of being featured on Pinterest. To do so, sites can block their content by adding a line of web code. (BBC News)

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