Media News - Thursday, September 02, 2010
Ping! Apple enters social media market via music
Ping - Apple's new social media network - will allow users to follow
friends' music interests working in a stream of updates similar way to
Facebook or Twitter Having cornered the MP3 player, mobile phone and
computer tablet markets with the iPod, iPhone and iPad devices
respectively, last night Apple announced its latest expansion – into
social media – with Ping. Ping will be integrated into Apple's latest iTunes software update and
will enable users, or "Pingers", to follow musicians, friends and others
to see details including what music they're buying and what concerts
they're attending. Steve Jobs, Apple's chairman and chief executive, said the information
will arrive in a long stream of updates, similar to the way Facebook and
Twitter work. "Be as private or as public as you want. The privacy is super-easy to
set up," he said adding that users can choose to automatically accept
followers or decide on a follower-by-follower basis – similar sounding
controls to those on Twitter. The service is available immediately to more than 160 million iTunes
users, Jobs said, and will also be available across the iPhone and iPod
Touch ranges. (The Guardian)
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