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Media News - Friday, August 03, 2012

Northcliffe Media abandons efforts to unmask spoof Twitter account

Regional newspaper group Northcliffe Media has abandoned its bid to unmask a spoof Twitter account of its chief executive. Northcliffe withdrew its attempt to force Twitter to reveal the identity of the person behind Steve Dorkland, a parody account of its chief executive Steve Auckland, on Thursday night after a legal fight in the US. Northcliffe, which is owned by Daily Mail & General Trust, had previously said it was determined to unmask the user and stop the messages it claimed brought the company's image into disrepute. The company claimed in its legal filing that Steve Dorkland published information apparently obtained from surveillance of Northcliffe employees, and publicly disseminated highly sensitive information about employees' personal lives. (The Guardian)



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