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Media News - Friday, July 06, 2007

Nokia announces ‘mobile newspaper’ in India

Nokia has teamed up with Malayalam Manorama, India’s south-based publication group, to launch a ‘vernacular news portal’ or ‘mobile newspaper’ on all of its GPRS-enabled handsets.Users with Nokia GPRS-enabled handsets in Kerala will be able to access both national and international news in their native language through the mobile service. The application supports ‘Search’ and ‘Mobile advertising’ functions and for the first time, makes the Internet and search options available to non-English literates in India. After sending an SMS with the message “MM” to 5555, users will receive a URL to download the mobile newspaper icon and access the service. The news will be refreshed every 30 minutes. As the marketing director for Nokia India said, since Internet penetration in rural areas is still relatively low, Nokia would take advantage of the higher mobile penetration in launching the mobile newspaper. (TechTree and EFY Times via the Editors Weblog)



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