Media News - Thursday, December 06, 2007
Nielsen to offer copyright protection system for the web
Nielsen, best-known for its rankings of TV programming, said Wednesday
it is developing a system that would police Web sites for copyrighted
material, and notify site owners and content providers when video has
been posted without authorization. Nielsen is developing the system with
Digimarc, a provider of digital watermarking technology. The service,
which the companies plan to start rolling out in the second quarter of
next year, would tap into technology Nielson currently uses in the
services it sells to advertisers and TV networks. The system would first
be used for policing the use of TV programs, clips of which are often
posted on user-generated content sites. Much of that content is uploaded
without authorization or compensation to the content provider, which has
led to tension between Internet companies and Hollywood studios. The
Nielsen/Digimarc system would be offered as a way to quickly discover
unauthorized content on sites.
(Information Week)
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