Media News - Tuesday, March 09, 2010
New York Times to offer book review on e-readers
The search for revenue by deconstructing the New York Times into its most valuable pieces for various platforms continues. Up next: the New York Times Book Review for e-readers. The NYT marketing executive James Dunn mentioned the new subscription effort during a session of the Digital Publishing Alliance (DPA) and E-Reader Symposium, according to Poynter's Bill Mitchell. After the session, he told Mitchell the standalone subscription should be available on Sony digital readers in the next couple of weeks, with Amazon Kindle and Barnes & Noble Nook versions to follow. Dunn didn't share any pricing details. The Book Review is already sold as a standalone print subscription for USD 1.75 a week surface mail, USD 3.75 a week priority, which may offer some guideline. The Book Review is part of the Sunday edition via Kindle, where a monthly subscription runs USD 13.99. (The Guardian)
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