Media News - Thursday, January 21, 2010
New York Times to charge readers for online content
The New York Times, the so-called grey lady of US media, has become the biggest publisher yet to
set out plans for a paywall around its digital offering, abandoning the
once unshakeable orthodoxy that internet users will not pay for news.
Struggling with an evaporation of advertising and a downward drift in
street corner sales, the NYT – motto: "All the news that's fit to print"
– intends to introduce a "metered" model at the beginning of 2011.
Readers will be required to pay when they have exceeded a set number of
its online articles per month. The decision puts the 159-year-old newspaper on the charging side of an increasingly wide chasm in the
media industry. Rupert Murdoch intends to erect similar paywalls around
the online offerings of his papers, which include the Times, the Sun and
the News of the World. For publishers, internet charges are a dilemma. Erecting a paywall means
that the number of readers seeing online promotions will fall
dramatically, which is likely to make newspaper websites less appealing
to advertisers. The NYT has had an unhappy history with online charging. It levied a
subscription service called TimesSelect for certain parts of its site
between 2005 and 2007 but some of its best known opinion columnists
objected on the grounds that many readers, particularly in developing
countries, would not be able to afford to see their output.
(The Guardian)
Subscribe
Join our Media News mailinglist with over 12.000 subscribers.
Search archive
The Media News archive contains over 15.000 items so it is advised to narrow your search.
Time Machine
| May 2012 | ||||||
|---|---|---|---|---|---|---|
| S | M | T | W | T | F | S |
| 1 | 2 | 3 | 4 | 5 | ||
| 6 | 7 | 8 | 9 | 10 | 11 | 12 |
| 13 | 14 | 15 | 16 | 17 | 18 | 19 |
| 20 | 21 | 22 | 23 | 24 | 25 | 26 |
| 27 | 28 | 29 | 30 | 31 | ||
Syndicate
Popular articles
- WikiLeaks announces partnership with Brazilian investigative journalism center
- Acclaimed photo was faked
- Euronews launches Arabic feed
- Iran: Leading women’s magazine forced to close
- US: Nonprofit website plans watchdog journalism for Orange County
- New website reaches out to EU Neighbourhood Journalists
- Internet censorship plagues journalists at Olympics
- MySpace opens doors to developers MySpace webpage
- Sweden: Tax on press advertising to be abolished
- Startup lets public test conversational Web search